Design

Daniel Sabino

Art Direction

Tiago Rodrigues Pires
Rodrigo Francisco

Agency

BR/BAUEN

Font production

Daniel Sabino
Lucas Gini

Year

2022

About this font

We were invited by Tiago Rodrigues Pires and BR/BAUEN to develop a new type for FAAP. The idea of Hybridism, the main concept of the brand, guided the main decisions of the new font. To respond to this concept, we developed the Bold weight without serifs and the Light with serifs, generating a hybrid interpolation. With only 3 weights, the new font delivers a diverse, variable and versatile system.