Tiago Rodrigues Pires
About this font
We were invited by Tiago Rodrigues Pires and BR/BAUEN to develop a new type for FAAP. The idea of Hybridism, the main concept of the brand, guided the main decisions of the new font. To respond to this concept, we developed the Bold weight without serifs and the Light with serifs, generating a hybrid interpolation. With only 3 weights, the new font delivers a diverse, variable and versatile system.