Design
Blackletra + Diego Maldonado
Type Direction
Daniel Sabino
Type Production
Diego Maldonado
Matheus 'Fio' Gonçalves
VP Marketing
Ana Beatriz Carretero
Marketing Direction
Nilson Kalil
Branding Manager
Cláudia Dias
Senior Branding Specialist
Caroline Marinheiro
Senior Design Specialist
Raphael Righi
Art Direction
Irrreal and Est.31
Year
2026
About this font
We created a new typeface system for hotmart, the world's largest digital entrepreneurship ecosystem.
The font system consists of Hotmart Display, a contemporary, formal, and not at all retro soft serif font, and Hotmart Sans, a custom version of our Elza, also used in the brand's new logo.
