Nubank has been ranked #1 in the world in The Banker’s Top 50 Global Banking Brands study in 2025, and has more than 122 million clients in Brazil, Mexico, Colombia and USA. Stablished in 2013, it now serves more than 60% of Brazilian adults.

In 2024 the bank invited Blackletra to create it’s bespoke type family.

The logo joint was chosen as the inspiration for the font's neutral, timeless look — a direction that brings longevity while anchoring visually to a distinctive brand core element. The typeface family offers three widths, four weights, italics and two optical sizes – Text and Display – in a total of 48 fonts.

The simplicity of its geometric forms aligns with the brand's intentionally simple nature, while subtle details inspired by grotesk subgenre enhance readability and create a more balanced typographic experience.

This structure also scales seamlessly across text applications, enhancing readability. It stands out as the strongest option across all key brand evolution pillars: personality, performance, scalability, and accessibility.